The designer behind the work
About Freehand
Meet Lindsey Kelly, a Harrisonburg web designer and graphic designer with almost 20 years of experience creating logos, websites, and marketing materials for local businesses.
Lindsey's Story
A Local Creative With a Rare Combination of Skills
Lindsey grew up in the Shenandoah Valley and earned her graphic design degree from JMU in 2009. Throughout her 17-year career in the local community, she gained skills in every facet of the work—writing, graphic design, web design, development, SEO, and project management. Thanks to this rare combination of skills, former colleagues called her a unicorn, a creative who could carry a project from the first proposal to launch day and beyond.
But beyond Lindsey's creative skills, it's her soft skills that set her apart. Her attention to detail, organization, and personalized care are why clients trust her with their businesses.
The Start Of Freehand
Big Agency Polish. Small Studio Care.
After several years of working with a local Harrisonburg marketing firm, Lindsey noticed a pattern—many of the Valley's best small businesses wanted premium quality design work, but didn't have the big budget for a multi-level agency. She decided to put her experience and skills to work for other entrepreneurs who pour themselves into their businesses every day but don't have a digital presence to match. In 2026, she founded Freehand Creative to give them agency-quality work at a price that respects what it took to get there.
Behind the name
Free
The freedom to work toward her own dreams, define her values, and to give every client the same room to be themselves.
Hand
Hand-crafted, human-made work. Every logo, website, and piece of copy is crafted by a real person, built around your business.
Work with Lindsey Directly
Why Have One Trusted Partner?
No handoffs, no account managers, and no re-explaining your business to someone new. Lindsey handles your project from the first proposal through launch day and beyond. Because one person guides everything, she gets to know your business inside and out. If you need something outside her wheelhouse, she'll connect you with trusted local pros she knows personally. She can even manage that relationship for you.
THE VALUES THAT GUIDE FREEHAND
HUMAN CREATIVITY • HONESTY • RESPECT FOR THE WORK • COMMUNITY •
Human creativity
Real hand-crafted work for real people. Design is a conversation, not a prompt.
Honesty
Clear pricing, realistic timelines, and straight talk, delivered with the best intentions.
Respect for the work
Freehand partners with clients who value the creative process behind the work.
Community
Investing in the Shenandoah Valley, its business owners, and fellow local creatives.
Off the Clock
Get to Know Lindsey Personally
Lindsey grew up in Stuarts Draft and now lives in Broadway with her husband and two children. She's been a creative soul from the start, often dreaming up new uses for discarded objects from a young age. As they say, one man's trash is a creative's craft supply.
Lindsey is a self-proclaimed homebody who's happiest spending time with the people she loves most. Oftentimes that means venturing into nature on a camping trip or floating kayaks down the Shenandoah River.
She also enjoys getting lost in a book with a glass of wine when the time allows. But with two little ones at home, being present comes first. Finding balance in this fleeting season shapes every choice she makes.